Free Digital Playbook

The complete guide to AI-led change.

Everything a modern change practitioner needs — frameworks, prompts, worked examples and decision tools — in one 65-page playbook designed to uplift your entire change practice.

  • The full GEROA™ framework for safe, effective AI adoption
  • Ready-to-use prompts across the whole change lifecycle
  • Worked examples — comms, engagement, impact assessment
  • Decision tools for where AI helps, and where it doesn’t
  • Leading AI-led change tools explained and simplified
500+ readers
in 20+ countries
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Why this playbook

Built to uplift your entire change practice.

Most change teams are experimenting with AI — but few know how to apply it in a structured, defensible way. This playbook closes the gap.

A complete operating manual

Not a list of tips. A full, end-to-end methodology covering every stage of the change lifecycle — diagnose, design, deliver, sustain.

Practical, immediately usable

Every chapter ships with prompts, templates and decision tools you can drop into your next stand-up — not theory you have to translate.

Grounded in real delivery

Drawn from hundreds of programs across banking, government, energy and tech — not generic AI hype repackaged for change.

Safe and defensible

The GEROA™ framework gives you the guardrails, governance and risk language to take AI-led change to your CIO, CRO and exec sponsor.

Designed for your team

Use it solo, share it with your squad, or run it as a chapter-by-chapter uplift program across your entire change function.

A career-defining capability

AI fluency is the dividing line in change management this decade. The playbook puts you on the right side of it — credibly.

About the author

Written by a practitioner. Not a pundit.

Elliott Martin has led change across programs at AGL, BHP, ANZ, A.T.O, Sigma Healthcare, Coles Group, New South Wales Treasury and the Department of Defence — and now helps change leaders apply AI in a way that holds up under enterprise scrutiny.

The playbook distils that work into practical frameworks, prompts and decision tools designed for real delivery environments — not theory for theory’s sake.

15+

Years in change

20+

Programs delivered

7+

Industries

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