Demonstrate your AI-led change capability professionally Showcase your GEROA™ Certified AI-Led Change Practitioner credential on LinkedIn, your CV and when pursuing future roles or client opportunities.

Use AI as more than a productivity tool Explore the eight characters of AI and develop a broader mental model for using it as a thinking, learning and creative partner—not simply a faster way to produce content.

Apply AI responsibly through the GEROA™ framework Use all five pillars to identify where AI can create genuine value while keeping governance, accountability and human judgement in control.

Write effective prompts for change work Structure, refine and test prompts that produce clearer, more useful and more reliable outputs for real change activities.

Accelerate impact assessments Use AI to analyse source material, identify affected groups, explore impacts and create stronger first drafts with less manual effort.

Create engaging multimedia change communications Develop written and visual communications, podcast-style briefings with tools such as NotebookLM, and AI-avatar videos with tools such as HeyGen.

Turn stakeholder input into decision-ready intelligence Use the GEROA™ Change Intelligence Platform to surface themes, sentiment, impacts, readiness insights, emerging risks and recommended actions.

Apply AI across the change lifecycle Build repeatable workflows across engagement, communications, learning, readiness and measurement—reducing administrative effort while maintaining human oversight.

Build a change-focused AI assistant or agent Create a reusable assistant to support recurring activities such as content development, stakeholder synthesis and project questions.

Stay current and connected as AI-led change evolves Continue learning through monthly AI-Led Change Labs with Elliott Martin and use your exclusive global practitioner community to ask questions, exchange ideas and learn from peers.